Boom is a household name in Zambia so there isn’t a need to market the actual product. So what we do is market the social side instead. For this particular commercial, we wanted to bring the tribes of Zambia together. Our talented team came up with a song of many tongues that has fast become Zambia’s second National Anthem. We travelled to all corners of Zambia and shot people singing the beautiful song whilst highlighting particular things that certain tribes are known for.