This was a sensitive subject to consider. We needed to highlight the impact of illegal bushmeat from all angles. ADLAB scripted a story that followed the three main people affected by the illegal bushmeat trade – The Poacher, Trader and Final Consumer. The way we casted, shot and cut the commercial really brought out the devastating toll illegally bought bushmeat takes on everyone involved in the process. This advert was challenging considering it was not as lighthearted as any of the other adverts we had done before, but it definitely strengthened us as a team!