When we first received the Sun Dance products, we were blown away by the bright and fun colours of the branding. The inspiration for the bustling market developed from the idea of wanting to recreate a vibrant circus sense that local Zambians would find it easy to relate to. In order to reflect the right market ambiance the whole SunDance set was constructed from scratch. We used the Sundance bus as a stage along with a group of energetic guys to create the fun active atmosphere that you see in the commercial. The dance moves which were developed for this commercial are still danced to this day!