This campaign was to highlight the changes in the Boom Sparkle Plus Dish Washing Liquid and introduce the new Antiseptic version of the washing liquid. Not only is the antiseptic liquid a new element to the brand, but we showed how the new formula is beneficial by being gentler on hands with an additional hygienic component. This was shown with humor and to make sure it resonated with people, the ‘Takeout Sneak’ was born. This left people wanting to know what Boom Sparkle Plus was all about whilst peaking their interest.